Traffic Generation - Article Marketing

Traffic Generation - Article Marketing

If you have an Adsense website, you need traffic to make money from that site! There are numerous ways to get traffic, but since we all have limited time, you want to cut right to the chase, and find out what works. Article marketing is one of the best traffic generation methods you can use.

Article marketing is a very successful and easy concept. It is used by all successful Internet Marketers, and when it comes to website promotion, you must look at things from an Internet Marketers point of view, even though, as an Adsense publisher, you aren’t exactly selling any product.

Again, the concept is easy. You write a short article, approximately 400 words long. At the bottom of the article, you write an ‘author’s resource box.’ This is just a simple paragraph of text that says who the author is, gives a little background info on the author, and most importantly - a link to the author’s website. It’s about five to seven sentences long.

Once the article is ready, you visit numerous article directories, which are also referred to as article banks and article repositories, and submit your article. That’s all there is to article marketing.

Now, many people use these article directories. They go there to find information, or to find content for their own websites, blogs, or newsletters. The article that

you submitted is free for them to use, as long as they publish it with the author’s resource box intact, and they don’t make any changes to the article.

Because so many other people can (and will) publish your article elsewhere, it becomes viral. This drives traffic to your site, on a continual basis. But one article submission is not going to be enough. You need to be submitting one article per week, to at least the top ten article directories.

Note that there are faster ways to get traffic, but article marketing is free, and again, the traffic that you will eventually get from the articles being published is fairly steady.

Here are five important tips for article marketing:

1.         Don’t use the same content that you have on your site. Your site could end up getting penalized for duplicate content, so you better spend an 20 minutes or so to rewrite it.

2.         Before you write your first article, visit one of the popular directories, such as Ezine Articles at http://www.ezinearticles.com/ to see what yourarticle should be like. You can also get ideas for your author’s resource box here.

 

 3.         Writers Block? Lack of time? Use PLR articles, or hire a ghostwriter to write and submit articles for you. Make sure that you are submitting one article per week! If you use private label rights (PLR) articles, make sure that you rewrite them prior to submitting them.

4.         Make sure that the topic of your article matches the topic of your site, and the topic of the ads that are being displayed through your Google Adsense ads. This will get you the best results.

5.         Use your keywords in your article. This is search engine fodder; it drives the article up in the search engine results, which in turn brings more traffic to your site.

Don’t expect immediate results. Sometimes, it takes the article directories several days, and in some cases, several weeks, to publish your article. You need to be using additional traffic generation techniques as well.

Even if you aren’t seeing results from your article marketing techniques, keep at it. Remember, it takes time for it to ‘kick in,’ but when it does, it is well worth the effort.

Traffic Generation – Blogs

Traffic Generation – Blogs

You’ve probably heard that there is a great deal of money to be made by using blogs – whether you are into affiliate marketing, or an Adsense publisher. You can use a blog in several different ways.

First, you can use just the blog, as opposed to having a separate static website.

You can also use a blog to drive traffic to a static website. Either way works, but in the long run, it’s easier to have a blog, with your own domain, hosted on a web

server, than it is to operate both a blog and a website.

Promoting a blog is much easier and faster than promoting a website, because blogs are so interactive, and if you are using Wordpress, there are tons of site promotion plugins you can use…

For instance, people can come to your blog, subscribe to it, leave comments on it, and go to their own blogs and write about something that you wrote about, quote you and leave a trackback. This works the opposite way as well.

To promote a blog, there are very specific things you do:

1.         You ping your blog after each post. You can do this at a site such as http://www.pingomatic.com/, which will send the ping to multiple blog directories at one time.

2.         You use social bookmarks each time you make a post, tagging the post with your keywords. You can quickly and easily send out multiple bookmarks at one time by using a service such as http://www.onlywire.com/

3.         You burn your feed at a free site such as  http://www.feedster.com/.

This lists your feed in their directory, so that people may subscribe before they’ve ever even visited your blog.

4.         You visit relevant blogs that belong to others, and leave relevant comments

(not comment spam) with a link back to your own blog.

5.         You quote other people’s blogs – just portions, not the entire post – and link to it using your trackback feature. Your link to that post will automatically appear on their trackback list for that post, if they have enabled trackbacks.

6.         You use the same promotional techniques that you use for a static website, along with the five techniques listed above.

 

If you can, make a blog post each day. Otherwise, you should be making a blog post each and every week, once a week. If you’re blog isn’t updated, you can’t really promote it very well.

If you want to use the other method, where you have a blog and a website, you can do this as well. The idea here is to use the same promotional techniques for the blog, and then in each blog post, point to your website. You can even setup a network of blogs, each on a separate sub-topic, and put links on each one to your main site.

As you can see, if you are an Adsense publisher, this may be a bit redundant,

since you can publish the same information on your blog, and it gets promoted in much the same way – and you can put Adsense on your blog just as you can on static webpages.

Generally, if someone has both a blog and a website, it is because they are promoting several products, or their own product. Again, as an Adsense publisher, with no other source of revenue, it makes sense to just have one or more blogs, instead of a static website as well.

But there is another way to use both that I will reveal later on…