Topic Selection?

Topic Selection?

Next you need to learn how the experts select topics for their Google Adsense sites. Choosing the right topics (keywords) is the difference between success and failure!

Let’s take a look at the various tools that you will use, and how you will use them. First, you need keyword research tools. You can find out what the top keywords that are being searched for are with a web based tools such as Word Tracker, at http://www.wordtracker.com. There is a fee for using this tool, but you can sign up for a free trial.

But finding the most frequently searched for keywords isn’t enough. Once you have a good list of what people are searching for the most, the next step is to find out how profitable those keywords are.

Not all frequently searched for keywords are profitable, and if you hope to make a full time living with Google Adsense, you need high paying keywords.

Now, before you rush out in search of a list of high paying keywords, note that even if there was such a list, it would constantly be changing, just as the list of frequently searched for keywords changes.

Furthermore, you don’t seriously believe that other Adsense publishers are going to share such a list, if one even existed, do you? They wouldn’t. You have to find this information yourself.

Here is where having a Google Adwords account will come in handy. You can see what the advertisers are paying to get in the top position of the search results for their keywords. Simply log in to your free Google Adwords account, and click on

‘tools.’ Next, click on Keyword Tool.

...or in case you don’t have an Adwords account, just go to:

https://adwords.google.com/select/KeywordToolExternal

Enter your keywords, and then in the drop down box below that, select ‘Cost and Ad Position Estimates.’ (it’s only available if you are logged in to your Adwords account) .

Type 5.00 in the last box, and hit ‘calculate.’ Now, Google will display possible keywords, based on the main keyword that you entered. Next to each keyword, you will see the estimated average CPC (cost per click) and the estimated position.

 

You want to view the CPC for the keywords that will fall into the top five on position, stated as 1 – 3 or 1 – 5. As of this writing, using the keyword phrase

‘weight loss’ you would see that the estimated CPC for ‘weight loss operations’ is

$5.95. Now, as an advertiser, that is what you would pay per click for an ad that is being run on position 1 – 3 when that keyword phrase is searched for.

As a publisher, however, you would not make $5.95 per click. Google wants their share as well. Google doesn’t state what percentage is earned by the publisher, however. It varies, and how that percentage is figured is Google’s secret, and they are not sharing that information!

You basically have to pull a percentage out of the air to work with. Try using 30%

as a guide.

Once you start getting clicks, you can then look to see what the estimated CPC is in Adwords, and then see how much you were paid for that click in Adsense to find out how much Google is paying you per click for that keyword. Again, this varies from one keyword to the next, so there are no set guidelines here.

Keep in mind that it’s maximum bid that’s displayed, meaning that’s what the advertiser would have to pay per click on an ad being shown on positions 1 to 3 in the sponsored search results.

Now imagine if you have lots of ad blocks on your page -- that will enable the cheaper ads to be displayed as well. You will discover that most of the time you’ll end up getting clicks on those, thereby making only a few cents...

“My suggestion: Less Ad Blocks!

- This Will Get You More Revenue Per Click!”

Traffic Generation – Blogs

Traffic Generation – Blogs

You’ve probably heard that there is a great deal of money to be made by using blogs – whether you are into affiliate marketing, or an Adsense publisher. You can use a blog in several different ways.

First, you can use just the blog, as opposed to having a separate static website.

You can also use a blog to drive traffic to a static website. Either way works, but in the long run, it’s easier to have a blog, with your own domain, hosted on a web

server, than it is to operate both a blog and a website.

Promoting a blog is much easier and faster than promoting a website, because blogs are so interactive, and if you are using Wordpress, there are tons of site promotion plugins you can use…

For instance, people can come to your blog, subscribe to it, leave comments on it, and go to their own blogs and write about something that you wrote about, quote you and leave a trackback. This works the opposite way as well.

To promote a blog, there are very specific things you do:

1.         You ping your blog after each post. You can do this at a site such as http://www.pingomatic.com/, which will send the ping to multiple blog directories at one time.

2.         You use social bookmarks each time you make a post, tagging the post with your keywords. You can quickly and easily send out multiple bookmarks at one time by using a service such as http://www.onlywire.com/

3.         You burn your feed at a free site such as  http://www.feedster.com/.

This lists your feed in their directory, so that people may subscribe before they’ve ever even visited your blog.

4.         You visit relevant blogs that belong to others, and leave relevant comments

(not comment spam) with a link back to your own blog.

5.         You quote other people’s blogs – just portions, not the entire post – and link to it using your trackback feature. Your link to that post will automatically appear on their trackback list for that post, if they have enabled trackbacks.

6.         You use the same promotional techniques that you use for a static website, along with the five techniques listed above.

 

If you can, make a blog post each day. Otherwise, you should be making a blog post each and every week, once a week. If you’re blog isn’t updated, you can’t really promote it very well.

If you want to use the other method, where you have a blog and a website, you can do this as well. The idea here is to use the same promotional techniques for the blog, and then in each blog post, point to your website. You can even setup a network of blogs, each on a separate sub-topic, and put links on each one to your main site.

As you can see, if you are an Adsense publisher, this may be a bit redundant,

since you can publish the same information on your blog, and it gets promoted in much the same way – and you can put Adsense on your blog just as you can on static webpages.

Generally, if someone has both a blog and a website, it is because they are promoting several products, or their own product. Again, as an Adsense publisher, with no other source of revenue, it makes sense to just have one or more blogs, instead of a static website as well.

But there is another way to use both that I will reveal later on…