Showing posts with label blog traffic. Show all posts
Showing posts with label blog traffic. Show all posts

Wednesday, 17 October 2012

Preparing For Your Adsense Account (Part 1)



Preparing For Your Adsense Account


The hardest part of getting started with Adsense is getting Google to approve your website. In fact, for many, it is easier to get a $100,000 bank loan than it is to get
a free Google Adsense account. The key is to be prepared before you apply.

You can’t start using Google Adsense on your pages until you are approved. This means that you must prepare to open an account, before you apply for an account.

The very first thing you must do is read Google’s Terms of Service (TOS). If your site doesn’t fall within the guidelines that Google sets out, it will be denied. Furthermore, even after you are approved and you start running Google ads on your site, if you break the TOS, you will be removed, and possibly banned, from the program.

Specifically, what you are looking for is the Program policies, which can be found at http://www.google.com/adsense. Scroll to the bottom of the page, and click on then Program Policies link. The first thing to note is that Google will not accept any site that is not complete.

Traffic Generation - Methods To Avoid




Traffic Generation - Methods To Avoid

There are many ways to get traffic to a site. You will most likely do research to find out about those traffic generation methods.

Methods such as article marketing, forum marketing, pay-per-click advertising, social networking, blogging, and social bookmarking all work very well.

But in the world of Internet Marketing, there are also traffic techniques that you should avoid, for various reasons.

“Incidentally, we’ll kick start this section of
Google Adsense Secrets Revealed
with traffic techniques you should avoid

1.         First, do not ever pay for traffic from a site that promises you a great deal of traffic in a short amount of time. The traffic that you get will not be targeted, and will be of no use to you at all. The same applies to traffic exchange sites.

In fact, many of these sites are scam sites, and the traffic that you get will actually be automated traffic, not real traffic. Pay-per-click advertising, or PPC as it is known, is not the same as these sites that promise traffic for a fee.

Go to Google and do a search for “buy website traffic” and make sure NOT to buy from any of those, because this is useless traffic -  that in the end will get you banned!

2.        Do not spend hours, or even use automated software to submit your site to free classified ad sites or free for all link sites. This only results in lots of spam for you. It does not result in traffic.

3.         Don’t use pop ups. People hate these, and most people now have software installed that keeps pop ups from popping. Avoid other irritating elements on your site as well, such as blinking text and music, and colors that clash. Your visitors will hit the back button in one second flat! Besides – popups are against the Adsense TOS.

4.         Don’t use false statements or exaggerated statements in your advertising.
This may get you visitors, but it will irritate them, and they won’t click on links.
 



Instead, they will either close the browser, or hit the back button. You may not be selling anything, but this is false advertisement none-the-less, and
it makes people very angry.



There are two huge mistakes that many newcomers make:

1.        The biggest is doing nothing at all. You can build a site, but if you don’t advertise it in anyway, you are not going to get a drop of traffic. The old quote “Build It And They Will Come” does NOT apply here (Ref: the Kevin Costner movie “The Field of Dreams”)

2.        The second biggest mistake is not tracking your advertising. If you don’t know what works, and what doesn’t, you will be wasting time and possibly money.

Track all of your advertisements to see where your traffic comes from, and where it doesn’t come from. In the end, you will be happy that you did.



These other outdated methods simply do not work. They are not worth your time, effort, or money. You need to know where the traffic comes from, and you also need to know how well your ads are performing.

You may have a great amount of traffic, but very few clicks. It’s important to track the traffic and the ad performance, so you know what to fix!

Overall, that’s all that you need to avoid. Other than that, you need to make sure that you are using proven site promotion techniques, many of which are listed in the coming sections…

Traffic Generation – Blogs




Traffic Generation – Blogs


You’ve probably heard that there is a great deal of money to be made by using blogs – whether you are into affiliate marketing, or an Adsense publisher. You can use a blog in several different ways.

First, you can use just the blog, as opposed to having a separate static website.
You can also use a blog to drive traffic to a static website. Either way works, but in the long run, it’s easier to have a blog, with your own domain, hosted on a web
server, than it is to operate both a blog and a website.

Promoting a blog is much easier and faster than promoting a website, because blogs are so interactive, and if you are using Wordpress, there are tons of site promotion plugins you can use…

For instance, people can come to your blog, subscribe to it, leave comments on it, and go to their own blogs and write about something that you wrote about, quote you and leave a trackback. This works the opposite way as well.

To promote a blog, there are very specific things you do:

1.         You ping your blog after each post. You can do this at a site such as http://www.pingomatic.com/, which will send the ping to multiple blog directories at one time.

2.         You use social bookmarks each time you make a post, tagging the post with your keywords. You can quickly and easily send out multiple bookmarks at one time by using a service such as http://www.onlywire.com/

3.         You burn your feed at a free site such as  http://www.feedster.com/.
This lists your feed in their directory, so that people may subscribe before they’ve ever even visited your blog.

4.         You visit relevant blogs that belong to others, and leave relevant comments
(not comment spam) with a link back to your own blog.

5.         You quote other people’s blogs – just portions, not the entire post – and link to it using your trackback feature. Your link to that post will automatically appear on their trackback list for that post, if they have enabled trackbacks.

6.         You use the same promotional techniques that you use for a static website, along with the five techniques listed above.
 



If you can, make a blog post each day. Otherwise, you should be making a blog post each and every week, once a week. If you’re blog isn’t updated, you can’t really promote it very well.

If you want to use the other method, where you have a blog and a website, you can do this as well. The idea here is to use the same promotional techniques for the blog, and then in each blog post, point to your website. You can even setup a network of blogs, each on a separate sub-topic, and put links on each one to your main site.

As you can see, if you are an Adsense publisher, this may be a bit redundant,
since you can publish the same information on your blog, and it gets promoted in much the same way – and you can put Adsense on your blog just as you can on static webpages.

Generally, if someone has both a blog and a website, it is because they are promoting several products, or their own product. Again, as an Adsense publisher, with no other source of revenue, it makes sense to just have one or more blogs, instead of a static website as well.

But there is another way to use both that I will reveal later on…