Topic Selection?
Next you need to
learn how the experts select
topics for their Google Adsense sites. Choosing
the right topics (keywords) is the difference between success and failure!
Let’s take a look at the various tools that you
will use, and how you will use them.
First, you need keyword research tools. You
can find out what the top keywords
that are being searched for are with a web
based tools such as Word Tracker, at http://www.wordtracker.com. There is a fee for using this tool, but you can sign up for a free trial.
But finding the most frequently searched for keywords isn’t enough. Once you have a good list of
what people are searching for the most,
the next step is to find out how profitable those keywords are.
Not all frequently
searched for keywords are profitable, and if you hope to make a
full time living with Google Adsense, you
need high paying keywords.
Now, before you
rush out in search of a list of high paying keywords, note that even if there was such a
list, it would constantly be changing, just as the list of frequently searched for keywords
changes.
Furthermore, you don’t seriously believe that other Adsense publishers are going to
share such a list, if one even existed, do you? They wouldn’t. You have to find
this information yourself.
Here is where
having a Google Adwords account will
come in handy. You can see what the advertisers are paying to get in the top position of the search results for their keywords. Simply log
in to your free Google Adwords account, and click on
‘tools.’ Next,
click on Keyword Tool.
...or in case you don’t have an Adwords account, just go to:
Enter your keywords, and then in the drop down box below that, select ‘Cost and Ad Position Estimates.’ (it’s only available if you are logged in to your Adwords account) .
Type 5.00 in the last box, and hit ‘calculate.’ Now, Google will display possible
keywords, based on the main keyword that you entered. Next to each keyword, you will see the estimated average CPC (cost per click) and the estimated
position.
You want to view
the CPC for the keywords that will fall into the top five on
position, stated as 1 – 3 or 1 – 5. As of this writing, using the keyword
phrase
‘weight loss’
you would see that the estimated CPC
for ‘weight loss operations’ is
$5.95. Now, as
an advertiser, that is what you would
pay per click for an ad that is being run on position 1 – 3 when that keyword
phrase is searched for.
As a publisher, however, you would not make $5.95 per click. Google wants
their share as well. Google doesn’t
state what percentage is earned
by the publisher, however. It varies, and how that percentage is figured is Google’s secret, and they
are not sharing that information!
You basically have to pull a percentage out of the air to work with. Try using 30%
as a guide.
Once you start getting clicks, you can then look
to see what the estimated CPC is in
Adwords, and then see how much you were
paid for that click in Adsense to find out how much Google is paying you per
click for that keyword. Again, this varies from one keyword to the next, so there are no set guidelines here.
Keep in mind
that it’s maximum bid that’s displayed, meaning that’s what the advertiser
would have to pay per click on an ad being shown on positions 1 to 3 in
the sponsored search results.
Now imagine if
you have lots of ad blocks on your page -- that will enable the cheaper ads to be displayed as
well. You will discover that most of the time you’ll end up getting clicks on
those, thereby making only a few
cents...
“My
suggestion: Less Ad Blocks!
- This Will Get You More Revenue
Per Click!”
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