There is a great deal more to making money from Adsense than just putting up a
site and putting Google Adsense ad code
on those pages. In fact, successful Adsense publishers
spend several hours per week – after the site is built and the ads
are running – ensuring that they are
getting the absolute most possible revenue from those Adsense sites, by using
a variety of optimization techniques.
First, use the channels feature in your Adsense account. This
allows you to assign different sites
to different channels, so that you
are able to see which topics/sites are the most profitable for you.
With this information,
you can easily focus more time and
energy on those sites that are making
the money, and less time and energy on those that are not.
Successful publishers also like to experiment. They can create customized reports in their Adsense account, and then try different colors, different ad formats, and
different placement to see what is getting
the best results for their sites.
You should do
this, and continue doing this, until
you feel that you are getting the best
possible results for each of your websites.
What works on one website may not work well on another. However, according to
Google and many successful Adsense publishers, placing a rectangular ad
unit just below your headline, but above the main content of your page, will
yield
higher clicks.
Also, placing link ads in, above, or
below your navigational links
will also increase clicks.
According to Google, if you elect to display
image ads, you will have more advertisers bidding to have their ads show specifically on your pages.
This usually results in more money per click, and this is definitely worth looking
into for your site. Make sure you use Google
Channels and reports to find out if it is working out well for you or not!
Make sure that you disable on-site
advertiser sign up. This is how
advertisers can elect to advertise specifically
on your site. This link will in most
instances NOT make you any money when clicked on, and thus should be removed.
“Basic
rule: - only use links that makes
you money!”
More experienced Adsense publishers have learned to use section targeting. This
allows them to enclose specific parts of their
content within tags that causes
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Google Adsense
Secrets Revealed
Google to pay
special attention to that section,
and serve ads accordingly. This will
help to keep the ads that are being
served very specific.
If you publish
a blog, as opposed to static web pages, you will need to do things a bit differently. You can tweak your template
to have the ad code appear in the basic layout of your pages, but you also need
to add the code at the bottom of each post that you make.
This way, on your main page, where more than one post appears, visitors will see the ads at the bottom of each of
those posts.
It is always a
good idea to find out what works for
others. Again, each site is different, but this will save you a great deal of
time in researching. Become a regular
visitor to Adsense related forums.
There are many
out there to choose from, and you can find a lot of useful information from other publishers who have already
done the testing and research for you in many
cases.
Believe it or not,
Google wants you to succeed. When you
succeed, they succeed. Read all of the information inside of your Google Adsense account. There you will find
optimization tips and other advice that
will help you get the highest
possible profit from your Google Adsense ads.
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