This
means that you can’t have any
pages that are ‘under construction.’
All of the pages must be complete, and all of the links must be working. Make
sure that all of your graphics are also appearing correctly, because even a broken graphic can
prevent you from getting approved.
Google also has a set of Quality Guidelines that must be adhered to before you can be approved. These guidelines, along with the program
policies, will tell you exactly what you can and can’t have on your site, and what is expected of you and your
site in terms of meeting the qualifications for a Google Adsense account. You
can find these guidelines at http://www.google.com/support/webmasters/bin/answer.py?answer
One mistake that so many would-be Adsense publishers make is not reading the TOS,
the Program Policies, and the Webmaster
Guidelines. Google lays these out in
very specific terms, so there is no
doubt as to the rules. They are also
very serious about these rules.
Often, people skip this step in the preparation
– reading the rules – work hard to
build a site, only to be disapproved by Google, or to be approved, but then
banned from the program later.
Don’t let this
happen to you. These are rules that you must not only follow in order to get
approved, but must continue to follow
in order to stay in the program. You
don’t want to spend days and
weeks putting together sites,
only to get kicked out of the program later.
Google is very serious about this.
Once you’ve read the rules, and made sure you
understand them, the next part of the preparation is doing research to find out which topics will be the most profitable
for you, and getting the site built.
We will cover these topics in more depth in a later article, but for now, you just need one website that
will be approved by Google.
Remember that you only
have to get approved for one site in order to get in the
program, and from there on, you can publish as many sites as you want, on a
wide variety of topics, and use
Google Adsense on them, from the one
account that you have been approved
for.
While many just put up a website that will meet
Google’s standards, without doing any
research in order to get approved, you
could also take a little longer, and go ahead and build a site that you can use
to target the high paying keywords.
This is totally up to you, and it really doesn’t matter much which direction you go, as long as the site will
get you approved for a Google Adsense
account.
I usually recommend creating and building a blogger.com blog, and apply using that one. You may not know this, but Google owns Blogger...
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