Preparing For Your Adsense Account (Part 2)

This means that you can’t have any pages that are ‘under construction.’ All of the pages must be complete, and all of the links must be working. Make sure that all of your graphics are also appearing correctly, because even a broken graphic can prevent you from getting approved.

Google also has a set of Quality Guidelines that must be adhered to before you can be approved. These guidelines, along with the program policies, will tell you exactly what you can and can’t have on your site, and what is expected of you and your site in terms of meeting the qualifications for a Google Adsense account. You can find these guidelines at http://www.google.com/support/webmasters/bin/answer.py?answer

=35769.

One mistake that so many would-be Adsense publishers make is not reading the TOS, the Program Policies, and the Webmaster Guidelines. Google lays these out in very specific terms, so there is no doubt as to the rules. They are also very serious about these rules.

Often, people skip this step in the preparation – reading the rules – work hard to build a site, only to be disapproved by Google, or to be approved, but then banned from the program later.

Don’t let this happen to you. These are rules that you must not only follow in order to get approved, but must continue to follow in order to stay in the program. You don’t want to spend days and weeks putting together sites, only to get kicked out of the program later. Google is very serious about this.

Once you’ve read the rules, and made sure you understand them, the next part of the preparation is doing research to find out which topics will be the most profitable for you, and getting the site built. We will cover these topics in more depth in a later article, but for now, you just need one website that will be approved by Google.

Remember that you only have to get approved for one site in order to get in the program, and from there on, you can publish as many sites as you want, on a wide variety of topics, and use Google Adsense on them, from the one account that you have been approved for.

While many just put up a website that will meet Google’s standards, without doing any research in order to get approved, you could also take a little longer, and go ahead and build a site that you can use to target the high paying keywords.

This is totally up to you, and it really doesn’t matter much which direction you go, as long as the site will get you approved for a Google Adsense account.

I usually recommend creating and building a  blogger.com blog, and apply using that one. You may not know this, but Google owns Blogger...

Traffic Generation - Article Marketing

Traffic Generation - Article Marketing

If you have an Adsense website, you need traffic to make money from that site! There are numerous ways to get traffic, but since we all have limited time, you want to cut right to the chase, and find out what works. Article marketing is one of the best traffic generation methods you can use.

Article marketing is a very successful and easy concept. It is used by all successful Internet Marketers, and when it comes to website promotion, you must look at things from an Internet Marketers point of view, even though, as an Adsense publisher, you aren’t exactly selling any product.

Again, the concept is easy. You write a short article, approximately 400 words long. At the bottom of the article, you write an ‘author’s resource box.’ This is just a simple paragraph of text that says who the author is, gives a little background info on the author, and most importantly - a link to the author’s website. It’s about five to seven sentences long.

Once the article is ready, you visit numerous article directories, which are also referred to as article banks and article repositories, and submit your article. That’s all there is to article marketing.

Now, many people use these article directories. They go there to find information, or to find content for their own websites, blogs, or newsletters. The article that

you submitted is free for them to use, as long as they publish it with the author’s resource box intact, and they don’t make any changes to the article.

Because so many other people can (and will) publish your article elsewhere, it becomes viral. This drives traffic to your site, on a continual basis. But one article submission is not going to be enough. You need to be submitting one article per week, to at least the top ten article directories.

Note that there are faster ways to get traffic, but article marketing is free, and again, the traffic that you will eventually get from the articles being published is fairly steady.

Here are five important tips for article marketing:

1.         Don’t use the same content that you have on your site. Your site could end up getting penalized for duplicate content, so you better spend an 20 minutes or so to rewrite it.

2.         Before you write your first article, visit one of the popular directories, such as Ezine Articles at http://www.ezinearticles.com/ to see what yourarticle should be like. You can also get ideas for your author’s resource box here.

 

 3.         Writers Block? Lack of time? Use PLR articles, or hire a ghostwriter to write and submit articles for you. Make sure that you are submitting one article per week! If you use private label rights (PLR) articles, make sure that you rewrite them prior to submitting them.

4.         Make sure that the topic of your article matches the topic of your site, and the topic of the ads that are being displayed through your Google Adsense ads. This will get you the best results.

5.         Use your keywords in your article. This is search engine fodder; it drives the article up in the search engine results, which in turn brings more traffic to your site.

Don’t expect immediate results. Sometimes, it takes the article directories several days, and in some cases, several weeks, to publish your article. You need to be using additional traffic generation techniques as well.

Even if you aren’t seeing results from your article marketing techniques, keep at it. Remember, it takes time for it to ‘kick in,’ but when it does, it is well worth the effort.