You
should use all of the search engine optimization
techniques as possible when building your site. Not only will this attract the right ads, but it will also help your
site to move up in the search results, for the
purpose of driving traffic to your
site.
You want your
site to look nice, to be informative,
and to load fast. You want it to attract the right ads. You do not want anything on your pages that will irritate
your visitor, such as blinking,
blinding text or music.
Make it a site
that you would want to visit, and then ask an uninterested party,
such as your neighbor (not your best friend or your mother)
if it is a site that they would want to visit, if they were
interested in the topic.
Now, you are
ready to place the Adsense javascript code on your pages. Log in to your Adsense account. Click
on the Adsense Set up tab at the top of the page.
First, click on
Channels, and set up a Channel for the
topic of your site. This will come in
handy later on, when you are analyzing which of your sites is pulling in the
most money.
Next, click on palettes, and create a color palette that matches your site well. You
want your Google ads to blend into your site.
If they stand out like a sore thumb, they will get
fewer clicks, simply because people
really do try to avoid advertisements.
You
want the ads to look like
content on your site. Once you’ve set up a palette that matches your site, click on products. Choose Adsense for
content to create your ad units.
Here, you can
choose ads that are enclosed in a
box, or ads that are more free standing, but still just text links. It is a good idea to choose the link unit to add
above or below your navigational links, and
you can design your site navigation links to look just like the Google link units.
You can use the
ad units (boxed in) on other sections
of your site. Those who have been in the Google Adsense game for a while have
done years worth of testing on the topic of ad unit placement.
Ideally, you
will use ‘text ads only’ as your
setting. Note that Google has limits
as to how many Google ads can be used
on your
page, please check with the TOS.
As you can see,
it is fairly easy enough setting
things up, but it takes a lot more
thought and effort than that. What you must remember is that you often only make a few cents when someone
clicks an ad. Each click can pay as
little as one cent, but I have seen amounts up to a couple of dollars.
The most
successful Adsense publishers are
targeting keywords that pay the most
amount of money. These Adsense publishers
use a variety of tools to find out
what the high
paying keywords are. These tools include keyword research tools,
such as Word Tracker and Keyword Elite.
They spend a great deal of time researching those keywords, finding out what the top keywords are, in terms of number of people searching for them, and what word
combinations are being used. These
are words and phrases that
they will target in the content of their sites.
Next, they determine which of those top keywords
topics pay the most money per click. Those who have been in the Adsense “game” for a while are not going to
build sites that target keywords that only pay one cent per click!
These Adsense publishers use the tools that
Google provides to help determine which keywords are paying the most to the publishers.
Unfortunately, you won’t find these tools inside your Google Adsense account. No, You need a Google
Adwords account for this - http://adwords.google.com/
You see, Google has two programs that work together: Google Adsense and
Google Adwords.
Business owners use Google
Adwords to promote their products and websites and it’s those ads that are shown on your Google Adsense ads. The business owner pays Google for each click generated on your website, and Google
pays you for the
service.
It’s free to create a Google Adwords account.
Once created, You just get in there
and start using the tools that are there
to see how much bids are for the
keywords that you’ve discovered using keyword selection tools such as
Word Tracker and Keyword Elite.
By doing this, you have access to the same
information that the people who are
paying for ads has, and this helps you to build
more profitable Adsense websites.
This is a nice
trick that Google won’t tell you about, and that most Adsense publishers
won’t care to share it with you. Having a Google Adwords account is
the key to
finding out which keywords are going to pay you the most amount of money per click.
Choosing the
right high paying keywords, however, isn’t everything; You need
traffic – and lots of it, simply because low traffic sites will NOT make you a full- time living. This is why most publishers have
more than one website.
They find the
top keywords in terms of number of searches, figure out the keywords from that list that pay the
most amount
of money per click, and then build sites, lots of sites...
A successful Adsense
publisher may have sites on topics
such as fishing, weight loss, video games, making money, and many more. When you have multiple sites, you
can make a nice living with a mid level
amount of traffic to each site.
If you have
hundreds of sites, like I have, you
can make a living even with low
traffic. So, here is some food for thought:
The more traffic you have per site, the fewer sites you will need to earn
a living from Adsense.
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