Traffic Generation – Blogs
You’ve probably
heard that there is a great deal of
money to be made by using blogs – whether you are into affiliate
marketing, or an Adsense publisher.
You can use a blog in several different ways.
First, you can
use just the blog, as opposed to
having a separate static website.
You can also use
a blog to drive traffic to a static website. Either way works, but in the long run, it’s easier to have a
blog, with your own domain, hosted on
a web
server, than it is to operate both a blog and a website.
Promoting a blog is much easier and faster than promoting a website, because blogs are so interactive, and if you are using Wordpress, there
are tons of site promotion plugins you can use…
For instance,
people can come to your blog, subscribe to it, leave comments on it, and go to
their own blogs and write about something that you wrote about, quote you and
leave a trackback. This works the opposite
way as well.
To promote a
blog, there are very specific things you do:
1. You ping your blog after each post. You can do this at a site such as http://www.pingomatic.com/, which will send the
ping to multiple blog directories at
one time.
2. You
use social bookmarks each time you make a post, tagging the post with your
keywords. You can quickly and easily send out multiple bookmarks at one time by
using a service such as http://www.onlywire.com/
3. You burn
your feed at a free site such as http://www.feedster.com/.
This lists your
feed in their directory, so that people may subscribe before they’ve
ever even visited your blog.
4. You visit
relevant blogs that belong to others, and leave relevant comments
(not comment
spam) with a link back to your own blog.
5. You
quote other people’s blogs – just portions, not the entire post – and link to it
using your trackback feature. Your
link to that post will automatically appear on their trackback list for that
post, if they have enabled
trackbacks.
6. You use the same promotional
techniques that you use for a static
website, along with the five techniques listed above.
If you can, make a blog post each day. Otherwise, you should be making a blog
post each and every week, once a week. If you’re blog isn’t updated, you can’t really
promote it very well.
If you want to use the other method, where you have a blog and a website, you can
do this as well. The idea here is to use
the same promotional techniques for the blog, and then in each blog post, point
to your website. You can even setup a
network of blogs, each on a separate sub-topic,
and put links on each one to your
main site.
As you can see, if you are an Adsense publisher, this may be a bit redundant,
since you can
publish the same information on your blog, and it gets promoted in much the
same way – and you can put Adsense on
your blog just as you can on static webpages.
Generally, if someone has both a blog and a website, it is because they are
promoting several products, or their own product. Again, as an Adsense publisher, with no other source of revenue, it makes sense to just have one or
more blogs, instead of a static website as well.
But there is another way to use both that I will reveal later on…
