Traffic Generation – SEO
Last, but certainly not least...
SEO, or Search
Engine Optimization, plays an
important role in advertising a website. This is how you get a higher listing in the search results, when keywords that are relevant to your
website are searched for. The more
optimized your site is, the higher it will be in the search engine results.
This brings what is known as natural search traffic to your website. Natural
search traffic means that someone found your site in the search engine results because
it was naturally listed high enough for
them to find it. You didn’t pay to get it listed higher.
There are two
types of SEO: on site and offsite.
Off site is the easiest to explain, and all it entails is getting inbound links to your site. This means that you get a link to your site
listed on other people’s websites.
However, they must be quality links for the
search engines to pay any attention
to them. You want to get your link on
sites that are important. The search engine considers sites that
have a high Google page rank, and a
low Alexa rank important.
The more quality inbound links you get, the
more important your own site becomes, as far as the search engines are concerned.
Above all, do not use link farms,
and avoid reciprocal linking (i.e exchange links). You can get your link on sites by participating in the forums with a
signature file, or by commenting on
blogs and such.
Another way to
get more links is to participate in N-Way Link Exchange Services that enables you to exchange links
without having to go looking for
webmasters willing to exchange links.
These services
does not do rely on or support
reciprocal linking, but rather on 1- way linking, and 3-way linking schemes.
I highly recommend getting all three of these services – I use them myself and
without them you would never have
found this free ebook on adsense…
When you are
getting links on other sites, mix it up. Don’t just link to your main page all the time. Search
engines become more interested when
they see multiple sites linking to
various pages on your site, instead of
just the main one.
Build inbound links slowly. Search engines become suspicious when you get too
many inbound links too fast!
There are numerous elements of on site SEO. First,
you want very clean HTML code. Search engines don’t like messy code that contains numerous errors. Use an
HTML code validator to check your code. Make
sure to put javascript and style sheet code in separate include files.
Make sure that
you use your keywords appropriately.
First, you should have a keyword density of 2 to 3%. If there are 1200 words on the page, your keyword should
appear 24 to 36 times in that content.
Use your
keywords in all ‘alt’ tags. There are alt tags for images, tables, and links.
Also use your keywords in the ‘title’ tag which
is in the ‘head’ tag at the top of the code. Search engines love
links. Remember this. Do some internal
linking in your content, using text links.
When linking, avoid linking words like ‘here’ or ‘click here.’ This does nothing for SEO.
Instead, for example if your keyword was weight loss, you might
have
a link that says ‘weight loss information for women
over 40.’ Make sure that you put your keywords
in bold letters, and use the H1 or
H2 tags for your titles and subtitles, which should also contain your keywords.
Build a site
map, upload it to your server, and
link to it on all of your pages.
Search engines love site maps. In
fact, Google makes it easy to create
a free site map that you can use for your site.
Do not use any
hidden text. Do not spam your
keywords. Use them in natural ways. Write natural sentences. Search engines are very hard to fool, and if you use
‘black hat’ SEO techniques, the search engine spiders will simply stop visiting, and your site won’t get
listed!
Finally, do not
use any content on your site that can be found elsewhere. All of your content
must be original, or the search engine will view it as duplicate
content, and ignore it.
This
service will effortlessly give you 100+ unique
domain backlinks
from blogs!!
